ART DIRECTOR: Pan Haixin / Liu Jinxin DESIGNER: Liu Jinxin YEAR: 2020 CLIENT: SUNCOME 金顺昌
With 30 years of history as the No.1 brand in Guilin, Suncome would like to be offered a casual and stylish package to attract the modern young consumer. We distilled the visual symbol of "osmanthus" into the packaging, making it both memorable and youthful.
金顺昌是具有30年历史的桂林伴手礼第一品牌,金顺昌希望我们能提供一套既休闲又有伴手礼特点的包装,来引领现代的年轻消费者。我们提炼了“桂花”的视觉符号,融入包装之中,这样的手法使得包装既有记忆点又年轻。